For the holiday season, we collaborated with Before, an eco-friendly oral care brand, to create festive lifestyle imagery for their Black Friday, holiday shopping, and Boxing Day campaigns. The shoot showcased products as thoughtful, sustainable gifts, nestled under Christmas trees, alongside stockings, atop mantles, surrounded by garlands and wreaths, and more.
The emphasis was on highlighting the products themselves within beautiful, seasonal compositions. Each image evokes a moody holiday celebration while maintaining our usual clean, editorial aesthetic. By arranging products in festive setups that feel intentional, yet approachable, the photography communicates giftability, sustainability, and brand personality without needing to show them in use.
The resulting images balance holiday cheer and product focus, emphasizing Before’s commitment to eco-conscious design and thoughtful presentation. This campaign demonstrates our approach to product lifestyle photography: creating editorial, visually engaging images that tell a story through styling, composition, and context, beyond standard studio or e-commerce photography.
These images were used to support marketing campaigns, social media, and promotional emails by helping the brand connect with shoppers looking for practical and sustainable holiday gifts.
Looking for lifestyle product photography that brings your brand to life in editorial, festive, or seasonal settings? Explore more of our product photography as well as our branding photography, and get in touch here :)