On a recent trip to Victoria, BC, we connected with model Rhiannon (Stranger Agency) for a creative outdoor shoot at Thetis Lake, and it ended up being exactly the kind of work we love making!
The shoot started as a conversation about something else entirely but after learning more about Rhiannon— an outdoor instructor from Australia, who recently moved to Victoria, with a background in surfing, camping, and pretty much anything that happens outside— we pivoted. Her energy and her lifestyle pointed us somewhere more interesting: an athleisure-ish shoot that felt less like fashion and more like an outdoor world that feels true to life.
Vancouver Island in March gave us everything we needed: the forest at Thetis Lake is dense, mossy, and so alive in a way that's hard to manufacture. It’s the kind of landscape that does the heavy lifting for you, the sort of setting that premium outdoor and lifestyle brands are built around, and we wanted to treat it that way… to let the environment lead, and keep the visuals grounded and authentic.
In true BC fashion, it rained. A lot. We huddled under trees between frames, watched the sky, and made a collective decision to just go for it. Rhiannon was unbothered and easy, and that kind of quiet comfort comes through in the images.
Shooting as a small team— just the two of us + Rhiannon— kept the day loose and intentional. No brief to answer to, just a location, a model who belonged there, and the goal of making something that felt fun and real. The result is a body of work we think translates naturally into campaign territory for outdoor apparel, lifestyle gear, or any brand looking for visuals that feel fashion forward and organic, rather than staged.
This work sits alongside our lifestyle and fashion photography, and reflects the kind of authentic, location-driven commercial work we're always looking to pursue. If you're a brand looking for campaign imagery that actually feels like the outdoors, we'd love to hear from you!
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