IS THERE ANYTHING BETTER THAN WORKING WITH YOUR FRIENDS?

Definitely not! Our good friend Al started a little clothing company called Host a while ago and has been building up his collection with a few statement pieces as he prepares to launch. When he asked us to shoot we were super excited but also the first to admit that product isn’t our most favourite thing to do. Fortunately for us, Al was just looking for a few clean and bright product shots on white to showcase what each item is, which was something simple and straightforward that we could get on board with.

We tried a few different variations with each piece- overhead static shots, hanging, and even a few with Al in frame holding the hanger, or even when he was styling (our personal faves).

We started with our usual set up- a single umbrella and flash- but quickly realized that soft shadows weren’t going to work well for this shoot. We switched to shooting with just an external high powered flash for that bright and gritty look with harsh lines and dark shadows.

See more from the shoot below and follow HOST here to keep an eye out for their launch!